Top 10 Makeup Brands in UAE – 2025

The UAE has become a thriving hub for beauty and fashion, with makeup brands from around the world competing for consumer attention. In 2025, the makeup industry in the United Arab Emirates continues to grow rapidly, driven by a highly informed and beauty-conscious population. From luxury international giants to emerging regional stars, the list of top 10 makeup brands in UAE for 2025 reflects the country’s diverse, trend-setting market. If you’re looking to invest in quality makeup or want to discover new beauty essentials, this detailed breakdown is for you.

Huda Beauty

Founded by Dubai-based beauty influencer Huda Kattan, Huda Beauty remains the number one makeup brand in the UAE. Known for its innovative formulas, striking packaging, and inclusive range of products, Huda Beauty continues to dominate the UAE makeup market. From the iconic Liquid Matte Lipsticks to the versatile eyeshadow palettes and complexion-perfecting foundations, the brand has earned a loyal following.

The brand’s success lies in its understanding of regional beauty preferences, with products tailored to suit Middle Eastern skin tones and styles. Huda Beauty also sets trends globally, with regular viral product launches and collaborations.

MAC Cosmetics

MAC Cosmetics is a global favorite and a staple in the UAE’s beauty landscape. With a wide variety of professional-quality products, MAC appeals to makeup artists and everyday users alike. Their inclusive foundation ranges and bold color selections make them a go-to for anyone looking for reliability and performance.

MAC has also invested heavily in retail presence across major malls in Dubai, Abu Dhabi, and Sharjah, making its products easily accessible throughout the UAE. In 2025, MAC continues to impress with new product lines that emphasize clean beauty and sustainability.

Fenty Beauty

Created by music icon Rihanna, Fenty Beauty made a global splash with its commitment to inclusivity and continues to grow its market share in the UAE. With a foundation range boasting over 50 shades and products designed for all skin types and tones, Fenty Beauty has set new industry standards.

In 2025, UAE beauty shoppers appreciate Fenty’s innovative product drops, cruelty-free formulations, and luxurious packaging. Sephora outlets and online platforms in the UAE carry a wide range of Fenty Beauty offerings, keeping the brand popular among all age groups.

Charlotte Tilbury

Charlotte Tilbury has become synonymous with glamour and sophistication in the UAE. Known for her signature glowing skin aesthetic, the brand’s bestselling products like the Magic Cream and Airbrush Flawless Foundation are favorites among UAE women.

Charlotte Tilbury has a strong retail presence in high-end malls such as The Dubai Mall and Mall of the Emirates. In 2025, the brand’s emphasis on elegance, easy-to-use products, and celebrity endorsements continues to attract a wide clientele.

Dior Beauty

Luxury meets innovation in Dior Beauty. The brand is a household name in the UAE for its high-performance foundations, long-lasting lipsticks, and elegant packaging. In 2025, Dior continues to blend skincare and makeup, offering products that nourish the skin while enhancing natural beauty.

With counters in major department stores and a significant online presence, Dior Beauty remains a top-tier choice for UAE consumers who want prestige and performance in one package.

NARS Cosmetics

NARS is known for its bold colors, edgy branding, and iconic blushes. In the UAE, it has carved a niche among young professionals and fashion-forward customers. The brand’s popularity continues to grow in 2025, thanks to its high-quality formulations and trend-driven collections.

NARS’ cult-favorite products, like the Orgasm Blush and Radiant Creamy Concealer, are top-sellers in Sephora UAE and other high-end outlets. The brand’s commitment to artistry and self-expression resonates well with the UAE’s diverse beauty audience.

Anastasia Beverly Hills (ABH)

Anastasia Beverly Hills, famous for revolutionizing the brow game, has remained strong in the UAE market. While originally known for its brow products, ABH now offers a full range of makeup, including eyeshadows, foundations, and highlighters.

In 2025, UAE consumers appreciate ABH’s emphasis on individuality, quality, and tutorials. Beauty influencers in the region regularly promote ABH products, helping boost its popularity and relevance.

Rare Beauty

Selena Gomez’s brand, Rare Beauty, has made a powerful impact in the UAE beauty space. Focused on promoting self-confidence and natural beauty, Rare Beauty’s lightweight formulas and skin-loving ingredients have quickly won over the hearts of UAE shoppers.

Products like the Soft Pinch Liquid Blush and Liquid Touch Weightless Foundation are particularly popular among young consumers. In 2025, Rare Beauty continues to innovate while promoting mental health awareness as part of its brand mission.

L’Oreal Paris

As one of the world’s most accessible and budget-friendly beauty brands, L’Oreal Paris enjoys strong recognition across the UAE. Their product lines cover everything from base makeup to lipsticks and mascara, appealing to a broad demographic.

In 2025, L’Oreal’s strong presence in supermarkets, pharmacies, and department stores ensures widespread availability. The brand’s ongoing investment in new technologies, such as AI shade-matching tools, keeps it fresh and user-friendly.

Sephora Collection

Sephora Collection, the in-house brand of the global beauty retailer, has gained massive popularity in the UAE for offering high-quality makeup at affordable prices. With new launches every season, the brand keeps up with trends and customer preferences.

In 2025, Sephora Collection stands out for its fun packaging, seasonal sets, and clean beauty approach. The UAE audience enjoys the affordability without compromising on performance.

Why These Brands Are Thriving in the UAE

The success of these top 10 makeup brands in the UAE – 2025 can be attributed to several key factors:

• Inclusivity: Brands that offer wide shade ranges and cater to different skin tones thrive in the multicultural UAE market.
• Accessibility: Strong retail presence, online availability, and delivery services have made these brands easily reachable.
• Influencer Culture: Beauty influencers and vloggers in the UAE heavily influence purchase decisions. Brands with strong social media strategies perform better.
• Innovative Formulations: Consumers in 2025 demand clean, cruelty-free, and skin-friendly products. These top brands meet those expectations.
• Luxury Appeal: UAE consumers appreciate high-end branding and packaging, making prestige brands particularly successful.

Conclusion

The makeup industry in the UAE has evolved dramatically, with consumers looking for more than just pigment. They seek performance, sustainability, inclusivity, and luxury. The top 10 makeup brands in the UAE for 2025 have proven their worth by understanding the local market while also bringing global innovation. Whether you’re a resident beauty lover or a visitor seeking the best in cosmetics, these brands offer something for every taste and skin tone.

Stay updated with beauty trends and follow your favorite brands on social media for the latest product launches, tutorials, and offers. In the fast-paced beauty world of the UAE, being informed means always looking your best.